The Answer for Small Towns
In the early 1980s, the Company saw a need for Leon's showrooms in smaller towns across Canada. The business was consolidating to the point where smaller independent operators were finding it more and more difficult to compete with the larger retailers. Many of Leon's customers drove great distances to shop at the large metropolitan sites and expressed their wish of having a local Leon's in their area. The idea of Leon's franchise stores was born.
The ideal candidate for a Leon's franchise store is a business with experience in the field, as well as a solid reputation for service, integrity and dedication. Although the Company was approached by many retailers to become a franchise, only a select few demonstrated the same drive to excel as the corporation possesses. The franchise division has grown dramatically over the years and has become a critical component of the Company.
With locations all across Canada, Leon's is proud to see its name so well represented by these independent entrepreneurs. Leon's merchandising and marketing prowess is available to all of them, so that their customers receive the same value and selection of product as the corporate stores.
Benefits of the Leon’s Franchise System
The name Leon’s
To generations of Canadians, the name “Leon’s” has and always will mean integrity. Since 1909 customers have come to trust Leon’s for value, selection, service, reliability and honesty. The name Leon’s brings credibility to your business in the minds of consumers and within the industry. As a trained franchisee, you will be given the right to use Leon’s name and trademarks at your outlet and in your advertising.
When you become a Leon’s franchisee, you will connect with the buying power of an organization fast approaching a billion dollars in sales. Leon’s has decades of experience in volume purchasing and your store will benefit from the resulting price advantages, exclusive lines and volume rebate programs.
Marketing and promotion
Our award winning advertising has placed Leon’s as top of mind in “brand recognition” when it comes to home furnishings. The company spends millions of dollars annually on its national advertising program in order to enhance its position. Franchisees benefit from the national program and create their own local program to drive traffic to their specific location. All of Leon’s advertising and promotional programs and materials will be available to you in support of your individual efforts in the local marketplace.
Leon’s advanced merchandising programs include display techniques, market trends, new product advice, best sellers lists, price and product information and are provided to franchisees on a continuing basis.
Leon’s maintains inventory levels in warehouses across the country. When stock outs occur, you can draw inventory out of our corporate warehouses to ensure delivery to your customer in a timely manner.
Tried and true systems for acquiring and motivating an effective sales team are part of the program. Training in sales technique and product knowledge are provided online through Leon’s e-learning program to keep your sales professionals current. Leon’s industry leading program for value added products and services will be a welcome part of your business.
Leon’s have a state of the art web-site which brings online browsers to your location. E-commerce business is directed to the nearest Leon’s corporate or franchise store based on the postal code of the customer.
Training programs and operations manual
All new franchisees undergo a training program at Leon’s home office, during which time you will be introduced to Leon’s administrative, merchandising and advertising programs. Franchisees will be provided with a Confidential Operations Manual covering all areas of your day-to-day business needs.
Counsel and advice
Training and operations manuals aside, the questions and challenges which arise in a retail business can be as unique as each individual franchise. That’s why Leon’s appoints operations personnel to listen to your concerns and ideas. It is Leon’s intention to build a growing, working and profitable association with each and every franchise.
You have access to a tremendous wealth of knowledge and experience through your fellow franchisees. Franchisees share ideas and information regarding advertising, product display, hot sellers, price points, margins, expenses, staffing issues, customer service, logistics and more.
As a Leon’s franchisee, no other Leon’s store will operate within a specified territory around your outlet, provided you maintain minimum sales quotas.
Interested in knowing more about joining the Leon’s Franchise Family?
Application for Additional Franchise Information
The submission of this form does not obligate the applicant to purchase a franchise from Leon’s Furniture Limited (“Leon’s”) and does not obligate Leon’s to either sell a franchise or provide additional information to the applicant. Any information provided will be solely used for the purpose of evaluating whether to provide additional information to the applicant.